How does Hyperwork handle cross-border recruitment?

Hyperwork manages the local screening in Thailand while coordinating closely with overseas Regional HQs to ensure candidates meet global standards and are prepared for international training.

What industries does Hyperwork Recruitment serve?

While specializing in Tech and Digital, Hyperwork also has deep expertise in Luxury Real Estate, Hospitality, and Corporate sectors requiring specialized, high-touch talent.

Case Study: How Hyperwork helped an Ultra-Luxury real estate company with its expansion in Thailand

Rohan Jain
23 ม.ค.
ยาว 3 นาที

Futuristic blue neon graphic with icons and text: "Case Study: Ultra-Luxury Real Estate Expansion in Thailand." Mood is innovative and tech-focused. — How Hyperwork helped an Ultra-Luxury real estate company with its expansion in Thailand

In the high-stakes world of ultra-luxury real estate, the product is only as good as the experience. When a leading Asian developer decided to launch their flagship sales gallery in the heart of Bangkok, they faced a critical challenge: selling multi-million dollar properties requires more than just sales skills; it requires the polish of five-star hospitality.

This case study outlines how Hyperwork Recruitment partnered with a prestigious Asian developer to solve a complex cross-border hiring puzzle, filling 6 critical roles with a 100% success rate after internal teams had struggled for months.

1. The Client: An Asian Giant Enters Bangkok

The Profile: A leading ultra-luxury real estate developer originating from a major Asian economy. The Expansion: Establishing a flagship presence in Thailand with a current headcount of 50-60 employees.The Venue: An exclusive sales gallery located in the heart of Bangkok, designed to host VVIPs and High-Net-Worth Individuals (HNWIs).

The client isn't just selling condos, they are selling an extravagant lifestyle. Their Bangkok gallery functions less like a sales office and more like a private members' club, requiring staff who understand the nuances of elite luxury service.

2. The Challenge

Before partnering with Hyperwork, the client’s internal HR team had been actively searching for candidates for approximately two months. To support the gallery in reaching full operational capacity, Hyperwork was subsequently engaged to assist with the recruitment process.

Why was it so hard? The client did not just need real estate agents. They needed a hybrid profile:

Elite Hospitality Background: Candidates needed experience dealing with VVIPs in ultra-luxury hotels (Ritz Carlton, Mandarin Oriental, etc.).
Sales Acumen: The ability to support high-value property transactions.
Cultural Adaptability: Candidates had to clear a rigorous selection process by the Regional HQ and commit to overseas training.

This combination of skills created a scenario where a candidate profile was so rare it seemed impossible to find using standard job boards.

3. The Solution: Targeted Hospitality Headhunting

Recognizing that these candidates weren't actively looking for jobs on LinkedIn, Hyperwork Recruitment deployed a proactive headhunting strategy.

We bypassed traditional real estate pools and targeted the top 1% of talent in Bangkok's luxury hospitality sector. We engaged professionals who were already managing guest experiences for the city's most prestigious hotels, pitching them the unique career growth offered by the client.

The Target List (6 Key Roles):

Guest Experience Director: To lead the strategic vision of the gallery.
Guest Experience Manager: To oversee daily operations and VVIP protocols.
Guest Experience Officers (x2): The frontline ambassadors for visiting investors.
Bartenders (x2): To curate a high-end beverage experience within the gallery.

4. The Process: A Cross-Border Logistics Feat

The selection process was intense, designed to filter for only the most dedicated professionals.

Phase 1 (Thailand): Hyperwork screened dozens of candidates, shortlisting only those with verified ultra-luxury backgrounds.
Phase 2 (Overseas Recruitment Process): Shortlisted candidates faced a rigorous interview round with the HQ team abroad.
Phase 3 (Overseas Training): Successful hires were flown to the Regional Headquarters for a one-week intensive training program to align with the brand’s global standards before returning to Bangkok to launch the gallery.

Despite the logistical hurdles and the high bar for entry, Hyperwork managed the candidate experience closely, ensuring no drop-offs during this demanding process.

5. The Results: 100% Fill Rate in 3 Months

Where the internal team struggled for two months to find a single fit, Hyperwork Recruitment delivered a complete squad in under 90 days.

6 for 6: All positions (Director, Manager, Officers, and Bartenders) were successfully filled.
Zero Dropouts: Every selected candidate completed the overseas training and successfully deployed to the Bangkok gallery.
Lasting Impact: Both the client and the candidates have expressed sincere gratitude. The HR team remains in close contact with Hyperwork, citing this project as a benchmark for their future regional expansions.

6. Conclusion

Recruiting for the ultra-luxury sector requires more than matching keywords on a resume. It requires understanding the art of service.

By identifying the transferable skills between high-end hospitality and luxury real estate, Hyperwork Recruitment bridged the gap that the client’s internal team couldn't. We turned a 2-month hiring stall into a fully staffed, world-class sales gallery ready to welcome Asia's elite investors.

7. Partnering with Hyperwork Recruitment

Are you struggling to find talent for a niche or high-stakes role?

Hyperwork Recruitment specializes in difficult mandates. Whether you are a multinational expanding into Thailand or a local firm needing VVIP-ready staff, we have the network to find you the right talent for your needs.

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