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Regional Sales Manager

Bangkok, Thailand

Job Status

Job Category

Full Time

Sales & Business Development

Job Type


About the Role

This position is a position for our client. Our client is one of the biggest global FMCG company. 


  • Manage Sales Force (food service) and Distributors in the assigned region to achieve commercial objectives, including sales target, distribution, merchandising, etc.

  • Actively participate within ICP process, support definition of Field Sales Strategy to implement Channel Strategy and Customer Plan

  • Allocate and cascade the regional sales target to each salesperson on an individual basis.

  • Ensure good performance of the sales force in field operations in terms of sell-out, distribution, product merchandising and sales call effectiveness and productivity.

  • Follow-up the sales figures against the set sales target on daily and monthly bases; provide recommendation for necessary actions.

  • Periodically conduct a business plan and review with customers.

  • Conduct regional sales promotion activities within the assigned budget.

  • Monitor POP implementation by salesforce to ensure that it is in line with the commercial

  • plans (Brand/Channel/Customer Strategies) mainly via meeting, market visit, auditing, etc.

  • Design the territory plan and monitor route and itinerary efficiency for sales force in the assigned region.

  • Perform distributor management including recruitment, selection, manage and review, and termination together with Account Manager and Channel Development Team.

  • Manage, allocate and monitor TTS spending according to the regional budget.

  • Manage smooth regional office operations.

  • Check and approve field sales incentives to ensure correctness and eligibility.

  • Reinforce the effective and efficient field sales execution to deliver the Field Management Best Practices (FMBP).

  • Ensure prompt payment from customers and take necessary actions to minimize bad debts.

  • Collaborate with peer RSMs to share best practices within Field Sales, Distributor Management etc., liaise with cross functional teams to drive regional Field Sales related initiatives.

  • Ensure full compliance to WHO-Code, Nestlé policies and Instructions and local legislation in the context of delivering objectives by self/entire Team.

  • Perform people development role for the specific region through Performance Management, providing input for career planning and development, and on-the-job coaching for field sales force.


  • Bachelor’s degree in marketing, Business Administration or related field; with at least 2 years’ experience in Regional Sales Manager position or 4 years of experience in Area Sales Manager position.

  • Understand all sales functions i.e., Trade Marketing, Customer, Field Sales

  • Strong experience in Team and Field Sales Management, Distributor Management Best Practice, Market Intelligence and Channel/Shopper Trends

  • Good knowledge of channel structure and opportunities in the region

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