The Role & Responsibilities
About the Company
Our client is a leading educational consultancy firm based in Thailand, specializing in guiding students to pursue overseas studies across various continents, including Asia, Europe, America, and Australia. With more than 10 years, they have expanded to four branch locations nationwide, providing comprehensive services such as educational planning, application assistance, visa preparation, and pre-departure briefings.
Their commitment to personalized guidance and extensive experience has empowered numerous students to achieve their academic aspirations abroad.
Job Responsibilities
Develop and execute comprehensive marketing strategies to support business growth and enhance brand visibility.
Work closely with the CMO to align marketing plans with overall company objectives.
Lead and manage the marketing team, ensuring effective implementation of campaigns across digital, social media, PR, and offline channels.
Oversee the creation of content, advertising materials, and promotional activities to engage target audiences.
Analyze market trends, consumer insights, and competitive landscape to identify new business opportunities and refine marketing strategies.
Manage and allocate the marketing budget efficiently to maximize return on investment (ROI).
Develop KPIs and performance metrics to track and evaluate the success of marketing initiatives.
Foster strong collaboration with internal departments and external partners, ensuring alignment of marketing activities with business needs.
Optimize digital marketing efforts, including SEO, social media campaigns, and online advertising to drive brand awareness and lead generation.
Support the CMO in strategic planning, business development, and partnership initiatives.
Lead crisis communication efforts and ensure brand consistency across all marketing channels.
Requirements
Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field.
At least 7 yrs of experience in marketing, with a minimum of 3 yrs as a leadership role.
Strong background in strategic marketing planning, branding, and campaign execution.
Proven ability to develop and manage high-performing teams.
Experience in digital marketing, SEO, social media management, and paid advertising.
Strong analytical skills with the ability to interpret market data and consumer insights.
Excellent communication, leadership, and project management skills.
Ability to work in a fast-paced, dynamic environment with tight deadlines.
Prior experience in the education industry is a plus