The Role & Responsibilities
About the Company
Our client is a leading educational consultancy firm based in Thailand, specializing in guiding students to pursue overseas studies across various continents, including Asia, Europe, America, and Australia. With more than 10 years, they have expanded to four branch locations nationwide, providing comprehensive services such as educational planning, application assistance, visa preparation, and pre-departure briefings.
Their commitment to personalized guidance and extensive experience has empowered numerous students to achieve their academic aspirations abroad.
Job Responsibilities
Collaborate with the executive team to define business objectives and set strategic goals for organizational growth.
Analyze market trends, competitor activities, and external factors to identify new business opportunities and drive product innovation.
Develop and execute marketing strategies aligned with business objectives to enhance brand positioning and market presence.
Coordinate with internal teams and external partners to ensure alignment with strategic goals and maintain strong relationships with key stakeholders.
Oversee short-term, mid-term, and long-term marketing plans, ensuring effective execution across the marketing department.
Manage and allocate the marketing budget, optimizing resources for maximum impact.
Establish policies, oversee campaign performance, and track marketing effectiveness through data-driven analysis.
Improve workflow and efficiency within the marketing team by implementing effective work systems.
Recruit, train, and develop marketing talent, fostering a high-performance team.
Handle additional responsibilities as assigned by senior management.
Requirements
Bachelor’s degree or higher in Marketing, Communications, or a related field.
Minimum 15 years of experience in a senior marketing leadership role.
Strong ability to develop and execute strategic marketing plans.
Creative thinker with strong problem-solving skills, attention to detail
Ability to thrive in a fast-changing environment and adapt marketing strategies
Willingness to work flexible hours when necessary.
High resilience, strong ability to work under pressure, and excellent emotional intelligence.
Experience with digital marketing tools such as Social Listening, SEO, Ads Manager is an advantage.
Candidates with prior experience in the education sector will be highly preferred.